Long before the advent of having students' families pick up the tab in advertisng dollars by purchasing space to celebrate their graduate, it fell on a few hardy souls who worked on the yearbook staff to go out to local business and scrounge for ad buys to offset the always exorbitant cost of publishing the book every year.
In the 1969 Volume I, the smallest book of all the years thanks in no small part to having no seniors at the school and a very small student body, there was only this two page layout:
By 1970, the longest book of all the yearbooks, still, we start picking up steam. And, because the area was still so new, many businesses farther out, into South Houston and Pasadena, bought ads for Dobie.
Some still depended on the little business card model:
But more businesses started including a photo with students at their establishments.
Four businesses went for broke and ran a full color ad!
And also tucked away in the 70 yearbook, a photo of one of those other ubiquitous ads, on the paper bookcovers handed out at the start of the year.
Southwestern Bell reminds you: Don't Be a Hell Devil (??)
1972
1973
(before Armadillo lanes came to the area)
1974
Milton had run a small business card ad the previous three years, but he finally made it into a photo this time!
1975
(compare Myron to a year ago!)
first appearance of Sagemont Baptist in the ads
1976
7 years in and the advertising section is now 10x bigger
1977
1978
1978 was the first year to sell ads to homerooms, which became a big money maker from then on.
(After the first decade, more and more of the advertising section as devoted to homerooms and individual graduate ads bought by the students and their parents. )
1979
1980
The first ad from Shipleys:
1981
1982
1983
1984
1985
1986
1987
1988
1989
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